Plant-derived Humectants


plant extracts

A crucial element in any effective moisturiser, humectants achieve optimum skin hydration by attracting moisture from the air or the deeper layers (the dermis) of your skin, to the outer layer (the epidermis) of your skin. This results in a greater level of moisture to the stratus corneum, the layer of dead cells that comprise the outermost crust of the epidermis. 

Their unique chemical composition attracts water molecules which combat moisture loss through the skin and hydrate skin cells. Humectants can be naturally occurring or synthetic. Glycerine and aloe vera are two ingredients that work as natural humectants, achieving effective moisturising and hydrating capabilities. 

Used in combination with an occlusive (as explained previously) to lock in the moisture retained from the humectant, your skin will maintain an optimum level of hydration to prevent skin dryness and ageing. 


aloe vera


Used for centuries in skin healing and medicinal applications, aloe vera has a multitude of skincare and healing properties due to its unique plant compounds and hydrating capabilities. 

Widely used as a topical treatment, aloe vera soothes skin irritation such as sunburn, bites and rashes, as well as healing wounds, and treating skin conditions such as eczema, rosacea and psoriasis. 

There are over 420 species of aloe vera, the most commonly used for skincare is the aloe barbadensis Miller plant. Aloe vera contains anti-bacterial properties that further assist in wound healing, preventing proliferation of bacteria and preventing breakouts.

Commonly found in skincare formulations, typically moisturisers and serums, aloe vera is ideal as a moisturiser and can be used on its own or in combination with other moisturising ingredients. Due to its ability to attract water to the skin, it's the ideal antidote to skin dryness and particularly beneficial for sun-exposed or sun-damaged skin. 


vegetable glycerine


Glycerine, also referred to as Glycerin or Glycerol, is a natural, vegetable-derived ingredient commonly used in moisturisers, soaps and other skincare products.

This natural emollient soothes and softens the skin, while its water attracting capabilities intensely hydrate the skin, keeping it youthful and plump. 

Ideal for sensitive or problem skin, glycerine is gentle in its composition and is non-irritating, non-drying and naturally soothing. It's also an effective treatment for skin conditions and to treat acne. It's non-greasy and noncomedogenic, making it an ideal moisturiser for oily skin. It stimulates skin cell renewal, repairs damaged tissue and helps heal skin infections and skin conditions such as dermatitis and rosacea. 

Glycerine is easy to formulate with and requires few additional ingredients and can even be used on its own. Combined with aloe vera and other water-soluble ingredients it makes an effective face serum to hydrate, heal and soothe the skin.